This morning, the students of SKPI had the opportunity to witness a roadshow sponsored by Fonterra Brands (Msia) Sdn Bhd. Three young promoters set up the LCD and played a video clip of the goodness of friendly bacteria and it’s beneficial to human body.
This programme was specifically developed for primary school as early intervention was the most ideal to promote their product. Face to face approach and sample distribution play an important role.
Their promotional strategy was the Solivite mascot which made his appearance on stage to appeal the target audience @ the young students. Mr. Solivite danced to the rhythm of the music by shaking his body. The students went hysteria upon seeing this cute mascot. Many from the back began to move forward to get a closer look at it. A bit of chaos at that moment but the discipline master was able to settle down the rowdiness.
After the intro of that cultured milk, the students were given a free bottle each. The students enjoyed their drink of varied flavour.
Mr. Solivite...
Mr Solivite and his lady partner...
Awaiting to redeem their free bottle of "Solivite"
Dozens of "Solivite" to be distributed to the children......
A variety of colours and flavors...
The happiness reflected in the childrens' eyes as they received their bottle of "Solivite".
Yeah....horray..
Hmmm....delicious
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